Volume-X, Issue-IV, July 2024 |
Ecopreneurship and its Impact on Environmental Sustainability Bhabananda Deb Nath, Assistant Professor, Department of Accountancy, B. H. College, Barpeta, Howly, Assam, India |
Received: 25.07.2024 | Accepted: 28.07.2024 | Published Online: 31.07.2024 | Page No: 308-314 | ||||
DOI: 10.29032/ijhsss.vol.10.issue.04W.125 | |||||||
ABSTRACT | ||
Traditionally entrepreneurship was conceived as an activity of converting the available resources from the environment into a profitable offering without giving due importance to environmental protection. But today consumers are cognizant of a growing sense of urgency to conserve the planet and aim for a greener future. This requires overlapping of entrepreneurship and environmental sustainability which has triggered the emergence of many ecopreneurial business. The present paper attempts to highlight the factors contributing to the growing importance of ecopreneurship and examine its impact on environmental sustainability. The result shows that several factors namely competitive advantage, changing consumption pattern, government assistance etc. has contributed to the growing importance of ecopreneurship. Also, ecopreneurship has a positive impact on environmental sustainability in the form of increased eco-awareness, eco-commitment, eco-opportunity, eco- vision, eco-innovation, eco-consumption and the transition to a green economy. Keywords: Ecopreneurship, Environmental Sustainability, Green Economy. |